In a recent interview with CRN, Citrix vice president of worldwide channel and sales strategy Tom Flink said his company wants to be present on all desktops, notebooks, smartphones and generally any other device used in the workplace.
"Our goal is to be available on every device that people will want to use," Flink told the news provider.
To help accomplish this goal, Citrix is planning to release new versions of its Receiver software for mobile devices, Flink said. Additionally, the company is working with notebook manufacturers to pre-install its XenClient desktop virtualization software on their products.
Employees no longer rely on only a single desktop computer to do their work. Instead, they carry smartphones, laptops and tablet PCs. According to Flink, being present on all three would provide Citrix and its partners a significant competitive advantage.
"There's an opportunity here for our partners to have a business conversation with customers on how to provide this access and support users inside and outside the office," Flink said.
Flink's point of view is backed up by a recent survey conducted by Citrix. According to the survey, 67 percent of respondents indicated they use personal devices for work, including smartphones and tablets.