Virtualization is helping transform the point-of-sale environment for retailers, according to a recent announcement by Boston Retail Partners. Utilizing virtualization, companies are able to become more efficient and agile by centralizing POS applications. Compared to previous infrastructures, current ones in place allow for more reliable networks. The modern POS applications also enhance shoppers’ experiences through personalized sales and promotions.

Virtual POS allows companies to ultimately reduce expenses because less equipment is needed to run the stores, something every business is striving for, the company stated.

"We are at a strategic inflection point where the network is taking center stage," said Ken Morris, principal of Boston Retail Partners. "This enables a mobile world where consumers drive self checkout through smartphones, interact with friends in real-time on purchasing decisions, and receive personalized pricing and discounts as they are shopping.”

Small- and medium-sized companies are also jumping on the virtualization bandwagon. According to a study by Spiceworks, 74 percent of IT professionals surveyed said their organizations are using or plan to use virtualization during 2011.

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