As businesses deal with a growing volume of data generated by their daily operations, many are turning to new technology to improve the efficiency of their data center.

According to IT professional Craig Slattery, virtualization may be the key to bolstering data center efficiency, the Philippine Star reports. In addition to being capable of handling enormous amounts of data, virtual infrastructures have also proven to be cost effective IT solutions for many businesses.

Coupled with cloud computing, virtualization can also give businesses a competitive advantage by providing increased flexibility and productivity.

"To talk about the virtual era, virtualization is really the inflection point to drive new levels of efficiency," Slattery said. "Efficiency in an organization is highly flexible, has low capital expenditure and has been optimized the IT manager. That is how you drive data center efficiency."

The virtualization market and its technologies are continually growing and maturing. According to a 2010 Research and Markets report, the virtualization market in North America and Europe will surpass $218 billion by 2016.

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